When I was 14 my Boy Scout leader took us rock climbing for one of our monthly camping trips. I had a blast. I fell in love, head over heels, for rock climbing. In school I would close my eyes and think about being off on some far away cliff face. When I went to bed I would imagine myself climbing through difficult maneuvers and hope for a climbing dream. I would train and exercise for the soul purpose of climbing; making sure that I did not gain too much muscle mass, but instead gained strength and stamina.
I would climb often in my teenage years, and several years later I began working at the climbing gym that I trained at. It was awesome teaching kids how to climb, to just be surrounded my climbing. I always had other jobs through most of my high school years, so anything related to climbing really was not work to me.
When I graduated from high school, I went on a month long climbing trip with two friends. We traveled all over the western United States and climbed. When I returned, life “began.” I started working full-time at the climbing gym as assistant manager. I also took on a full-time graveyard shift as a janitor at a shopping mall. Two full-time jobs, phew! I would work from 9 pm to 6 am as a janitor at the shopping mall. This was before the days of machines that cleaned the floors. We would mop the entire mall every night, take out trash and cardboard for recycling, clean bathrooms and everything else in the mall.
Then I would get in the car at just after 6 am and drive about 40 to 60 minutes to the climbing gym. I would change cloths, open up the gym, get things ready, manage the other employees when the owner was not there, and teach classes all throughout the day. I would also climb a lot, setting new routes for patrons of the gym. After about 9 months at the gym I decided to organize the largest indoor climbing competition that had ever been held in the state of Texas. The owner did not think I could pull it off, but it turned out to be a massive success.
So then I would leave around 4 pm and drive 40 to 60 minutes home. I would then eat dinner, sleep for about 4 hours and do it again. It was a crazy year; but I guess we do those kinds of things when we are young. I would often wake up around 6 pm, and freak out thinking that it was 6 am and I had slept through my shift at the mall. When I had days off I would usually drive 3 hours south to Austin, TX and go climbing for a few days. I remember many times getting home from a 2 day climbing trip at 8 pm, hurrying to get my clothes on and get to work to do it all over again.
I was paid more at the mall, but I worked at the climbing gym because I loved it and I was willing to pay the price to stay close to it.
At the end of that year I prepared to leave on a 2 year church mission. This was a huge sacrifice, but one I wanted to do. I was assigned to go to Argentina and spend two years helping, serving, and teaching others.
I do not have a lot of memories of things my parents said to me in my childhood, but while I was at the airport awaiting my flight to Argentina, my father said something to me that I have never forgotten. It summed up the core of what my parents had taught me, day-in and day-out for the 19 years prior. The words he said to me really were not that profound, but taken in perspective of what I just explained about working hard to stay in climbing, it was very profound. He said to me, “Todd, I hope you work as hard on your mission as you did on climbing.”
He could have not said anything more important to me at that time. I did work hard on my mission and do not have any regrets. My parents taught me that nothing in life is free. They taught me that if you want something, you work to get it. They did not teach this through words. I do not recall ever having a discussion about work. They taught me this through their sacrifices and their example of always working for us. My father was a hard worker and my mother was a hard worker. They put others before themselves for as long as I can remember.
If someone were to ask me, what it means to be a “Nielsen,” I would tell them that it means hard work. It is through that hard work that we have success and accomplishment. Orel Hershiser said, “I’m proof that great things can happen to ordinary people if they work hard and never give up.”
Hard work does not always mean long hours. Hard work means you give 100% of what you have to give to a task. Andrew Carnegie stated, “The average person puts only 25% of his energy into his work. The world takes off its hat to those who put in more than 50% of their capacity, and stands on its head for those few and far between souls who devote 100%.”
Earlier this week I shared some thoughts and quotes about hard work. It is a trait that we all need to persevere in encompassing. We have to focus our energy to make our lives and this world a better place.
When it’s time to work, work. When you’re away, take care of other things.” ~ Warrick Dunn
2013 was a tough year to me. I am not going to say it was my best, although it probably was. I failed so much because I worked so hard and tried to accomplish so many things. There were times I kicked-back, and there were times I was frustrated and angry about my progress. There were times I really wanted to give up, but I kept working…
I hope that in 2014, we can put ourselves in overdrive, focus our energy, and work our tails off together to make great things happen.
What is the greatest lesson your parents ever taught you? Please share your thoughts in the comment section.

For Christmas last week we went and visited my parents and siblings in Texas. There was one night when I ended up falling asleep on a couch outside of the room we were sleeping in. In the early morning, our 5 year old son Aaron, came out and woke me up and gave me a hug. He looked out the window and saw the darkness. He asked, “Dad is it morning?” I responded that it was very early in the morning. He raised his hands in the air and jumped up and down and yelled a few profound and innocent words, “Yay, it’s a new day.”
As we passed the half year mark I reviewed my long-term and annual goals and realized that if I wanted to achieve some of my goals, I needed to really help others achieve their goals. I have been using the Ultimate Annual Success Plan this year and it has been enormously helpful in assisting me to achieve my goals. I decided that it was time to give back to my subscribers and help make the second half of this year – your best year ever.
“Everything is theoretically impossible, until it is done.” An American science-fiction author, Robert A. Heinlein, is responsible for capturing the essence of execution in these eight simple words.
The story has been told of the young man who took his archery set out in the field behind the barn. After carefully taking aim and launching his quiver full of arrows at the barn wall, he walked up to the barn, took a can of red paint, and painted targets around each arrow. Celebrating his excellent marksmanship, he entered a local competition and was soundly defeated, unable to hit any of the targets.
Success Plan – The last couple months have been a whirlwind of activity, especially surrounding the Ultimate Annual Personal Success Plan. I’m happy to say that the plan is finally completed, and it ROCKS! The Ultimate Annual Personal Success Plan is a Microsoft Excel Workbook that is meant to not only help define your goals, but it will help you to align, track, measure, and execute on the plans to reach your annual goals and dreams.
For those that have been following the ultimate success plans posts, you know that this has been a pursuit that I have been perfecting for over 3 years. I have a big and embarrassing confession to make though. You see, when I first started preparing to write the Ultimate Personal Success Plan e-Book and the posts for this new version; I actually wasn’t sure how it was going to end. Due to some successes, failures, and struggles I had in 2012, I knew I needed to make some changes to the plan, but I wasn’t sure what to do. So I delayed, and delayed as long as I could.





Sometimes the best laid plans get derailed, which is exactly what happened to me last week. I had a epiphany that completely changed the outcome of the Ultimate Personal Success Plan. It took me a week to figure out exactly what I was going to do, but the result of this blast of revelation makes the Ultimate Annual Personal Success Plan so much more powerful. So for a week posts were not published and I have been pretty silent as I developed this plan, more on this later…
After the last post, I hope you have a bunch of things written down that you want to accomplish in your life and in more specifically in the next year. We are going to come back to that list shortly. I firmly believe that success in certain areas of one’s life can equal extreme failure in other areas of one’s life, if one is not careful. For example, how successful would I really be if I wrote 4 books next year; but at the same time, alienated my family and friends because I never spent time with them? I also believe that the synergy of success from one area, can fuel passion and greater achievement in another area. So take that same example, if I met the needs and wishes of my spouse and family, and thus ended up improving my relationships, that joy and success would carry over and make me more passionate and motivated to duplicate that success in another area of my life, like writing books. Plus I would probably have more support from my wife and family for doing so.
