Mark Levy – Levy Innovation

I read Mark’s book Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content, a couple years ago and loved it, but never reached out to him. I ended up meeting him at a small dinner with some friends at an author marketing workshop in San Francisco. He is larger than life and I enjoyed every minute talking to him and hearing his speech the next day. Mark is a genius that I can only hope to afford someday; but I hope our friendship will deepen, and last for a long time.
Mark Levy
Name:
 Mark Levy
 Company/ Blog Name:
 Levy Innovation:
A Marketing
Strategy Firm
Website: 
Click Here
 Home:
Glen Gardner, NJ, USA  

BIO:

Mark Levy is the founder of Levy Innovation LLC, a positioning firm that helps consultants and other thought leaders increase their fees by up to 2,000%.

His clients include Marshall Goldsmith (named by the London Times as one of the 50 most influential management thinkers in the world), Simon Sinek (celebrated TED speaker), David Meerman Scott (author of the biggest-selling social media book ever written), and Cynthia Montgomery (former head of the Strategy Unit of the Harvard Business School).

Before devoting his work fulltime to Levy Innovation, Mark served as Chief Marketing Officer at an Inc. 5000 experiential branding organization whose clients include Hot Topic, Samsung, Time Warner, Tivo, and Stanford University.

Mark has written for the New York Times, and has written or co-created five books. His latest book, “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” has been published in eleven languages.

Mark has also taught research writing at Rutgers University.

In addition to being a positioning consultant, Mark creates magic tricks and shows. His work has been performed in Carnegie Hall and Las Vegas, and on all the major TV networks. He also co-created the off-Broadway show, “Chamber Magic,” which has played for twelve years, and is the longest-running one-person show in New York City.

Randomness from Mark Levy:

  • Mission/purpose: It’s what I do for a living. I have ideaphoria. That is, consultants and other thought leaders hire me to help then come up with their big sexy idea; their signature idea; the thing that they’re going to be known for in the world. Then I help them talk about that idea loudly and clearly in everything they do, like on their website, and in their books, speeches, and shows. That way, they become the flag-bearers for their idea, and anyone who loves that idea has to seek my client out.
  • Favorite Quote: “Make the most of yourself, for that is all there is of you.” ~ Emerson

Links to Connect With Mark Levy:

 

 

**Note: There are two great, no-cost PDF downloads at his site http://www.levyinnovation.com/: “List-making as a Tool of Thought Leadership” and “The Fascination Factor!”

 

Reflection as a Leaders Tool

Leadership ReflectionWhen I started writing The Leaders Workbook back in 2009, I had discussed leadership and leaders with thousands of people around the world. I came to realize that we often ended up talking about the same topic – how can we become better at what we do? What are the key success factors to grow and develop as leaders? What can we – each one of us – do to develop ourselves?

We often agree that if we only could spend more time thinking about our actions, our plans, the results we create, how we ended up where we happened to be, why we made such and such mistake, how to avoid it in the future…the topic list goes on, while the challenge remains. I found that leaders on all continents, in all sectors, in all industries and on all levels, struggle with the same issue. The challenge of reflecting.

We all accept that we need to stop and rewind from time to time. There are not many I have met that call themselves a leader, who do not agree that we need to focus more on retrospection and reflection. Yet, very few seem to have found the key to reflection in todays busy schedule.

Time

As soon as you agree that reflection is important for you to grow as a leader, to develop yourself and your team, your first quest becomes to find the time for reflection. There are written books on time management, from Steven Covey’s Big Rocks to Getting things Done, from Personal Efficiency Plan (PEP) to Do it Now. There are trainings, theories, and competing theories of course,  and wars fought between some of these groups. None of these tools give you more time – they can only help you structure your time better.

No matter how you use your time, I believe that you are able to find the required time to reflect in your busy schedule. Most leaders I know, travel. Some only between their home and their office, others seems to always be stuck at some airport. And travel time is easy to convert to reflection time. When you sit there, stuck in traffic, you can spend quality time with yourself. And if you, like me, spend much time on airports and planes, you have plenty of time to bring out that notepad and jot down your doodles while thinking about how you are doing.

Even if you are not traveling, there are plenty of other opportunities for reflection – if you are working out, spend that time thinking, reflecting on your goals, and your results. You can make it a routine to take five minutes in the morning (or before going to bed at night) to reflect on a topic. Or you could schedule a meeting with yourself every week – 30 mins a week will take you a long way!

Take a couple of minutes right now, and review your weekly activities. Where can you add reflection to an activity? As soon as you figure out that it is quite easy to re-design your time to accommodate for reflection, the next challenge turns up.

 Topic

After time, figuring out what to reflect about seems to be the biggest hurdle for leaders I speak with. My answer was: Any reflection is good for you., it does not really matter what you reflect upon, as long as you reflect. In my own reflection, in retrospect obviously, I found that my answer wasn’t very helpful. It was too broad, to open to actually provide a solution.

I realized that most of us had unlearned reflection and reflective behavior, even if reflection is one of two key elements in experiential learning (Kolb, 1984). We need to relearn reflection. As leaders, there are some topics that tend to be more important than others, and the challenge for many leaders is to discover these topics, and to use those as a training ground for relearning reflection. As soon as you start searching for these topics, you realize that those tend to evolve around one main area – leadership.

Questions like «How valid is our goal?», «What is different now, compared to when we started? How does this impact our journey towards the goal?», «Where are we going if we continue down this path?», «What alternative paths are there?», «How can I change my behavior (so I am better suitable to reach our goal)?». The questions themselves may be different, and the answers you seek may not always be what you like to find. That is part of the purpose of reflection – you are to look deeply within to see if you are doing the right thing. For you, for your team, and for the organization.

Impact

I took it upon me to relearn reflection, as well as learning leaders how to reflect. All of the trainings I design are designed with reflection in focus. We use reflection actively to both teach the topic of the training itself, and as a way to exemplify how important reflection is in our learning and development. Often in our trainings, you will go through exercises designed for individual reflection, group reflections and plenum reflections, each iteration adding to your learning. And often without you realizing that what you are doing, is in fact, reflection.

The same is true when you start looking into reflection as a leadership tool. The more you reflect, the more you realize that it comes naturally, and that without it, you are not able to do your job. You will discover that we all reflect, most of the time. By relearning how to use your reflecting skills as a tool in your leaders toolbox, you can increase your ability to see possible challenges early, and seek alternative solutions before you are forced into a corner. You become pro-active.

To create that impact, I invite you to take a couple of minutes to identify three possible topics where you would benefit from reflecting more. If you like, you can share those topics below in the comments.

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