The story has been told of the young man who took his archery set out in the field behind the barn. After carefully taking aim and launching his quiver full of arrows at the barn wall, he walked up to the barn, took a can of red paint, and painted targets around each arrow. Celebrating his excellent marksmanship, he entered a local competition and was soundly defeated, unable to hit any of the targets.
Leaders often find themselves in crisis management, reacting to the situations around them (i.e. Firefighting). Often this is because of a lack of clearly communicated goals and objectives. If we as leaders do our job first and then paint targets second, it’s bound to look as though we succeeded (even if we didn’t accomplish anything of value). If we properly paint our targets first, we will have a much better chance at achieving our goals.
Effective Leadership Understands the Value of Goals
A key component of effective leadership is to identify and communicate the key goals and objectives of the organization. Here are some tips for setting goals:
- Mission Driven: Goals should clearly fit into the overall mission and purpose of the organization. Team members need to understand how their responsibilities fit into the larger picture.
- Measurable: Goals should be specific and quantifiable. Nebulous goals leave employees uncertain of their success and always hoping that they are on track with your expectations.
- Attainable: It is OK to reach for the stars, but if it is impossible to reach, we’ll achieve nothing more than to maintain the status-quo. However, you want to make sure that your team members know that the goals are attainable, and that you will support them in accomplishing the goal.
- Controllable: The best goals are the ones in which we control the outcome. Instead of setting a goal to grow your customer base by 10 new clients; set the goal to contact 40 potential clients, make 30 presentations, send 30 care-packages, etc… By setting the right small steps, you can practically guarantee the success of a higher goal, i.e. closing 10 clients. Completing the goal is entirely within the realm of your control, as it doesn’t rely on the potential customer’s response.
Communicate your goals often, and be sure to support your team members and celebrate their successes (no matter how small). Incorporate team members in the creation of these goals, so that they have ownership in the process. You might consider reading up on SMART Goals as well.
Continuing The Conversation on Developing Effective Leadership Through Goals
The Ultimate Personal Annual Success Plan for achieving your goals is meant to help individuals create greater success in 2013 and it really is an awesome format for defining, tracking and achieving greater success. Get it before the price goes-up. For organizations please check out my workshops and consulting.
Have you successfully changed the culture of your organization through effective goal setting? Have you ever fired first and painted targets second? Please share your thoughts below.

For more than a year now I haven’t had a commute. I don’t miss the commute, but recently I had a realization – a longing even, for something I did enjoy while commuting… listening to books. I used to read & listen, through an insane number of books and I loved it. Learning and growing is something core to my motivation. With no commute this last year, I have missed that aspect greatly.
Success Plan – The last couple months have been a whirlwind of activity, especially surrounding the Ultimate Annual Personal Success Plan. I’m happy to say that the plan is finally completed, and it ROCKS! The Ultimate Annual Personal Success Plan is a Microsoft Excel Workbook that is meant to not only help define your goals, but it will help you to align, track, measure, and execute on the plans to reach your annual goals and dreams.
For those that have been following the ultimate success plans posts, you know that this has been a pursuit that I have been perfecting for over 3 years. I have a big and embarrassing confession to make though. You see, when I first started preparing to write the Ultimate Personal Success Plan e-Book and the posts for this new version; I actually wasn’t sure how it was going to end. Due to some successes, failures, and struggles I had in 2012, I knew I needed to make some changes to the plan, but I wasn’t sure what to do. So I delayed, and delayed as long as I could.





Sometimes the best laid plans get derailed, which is exactly what happened to me last week. I had a epiphany that completely changed the outcome of the Ultimate Personal Success Plan. It took me a week to figure out exactly what I was going to do, but the result of this blast of revelation makes the Ultimate Annual Personal Success Plan so much more powerful. So for a week posts were not published and I have been pretty silent as I developed this plan, more on this later…
After the last post, I hope you have a bunch of things written down that you want to accomplish in your life and in more specifically in the next year. We are going to come back to that list shortly. I firmly believe that success in certain areas of one’s life can equal extreme failure in other areas of one’s life, if one is not careful. For example, how successful would I really be if I wrote 4 books next year; but at the same time, alienated my family and friends because I never spent time with them? I also believe that the synergy of success from one area, can fuel passion and greater achievement in another area. So take that same example, if I met the needs and wishes of my spouse and family, and thus ended up improving my relationships, that joy and success would carry over and make me more passionate and motivated to duplicate that success in another area of my life, like writing books. Plus I would probably have more support from my wife and family for doing so.
On June 1st of 2012, I released a guest post on a personal branding site that went viral. I couldn’t believe how much it was shared on Twitter and other social networks in such a short amount of time. I was invited to start-off the first day this Personal Branding Blogathon, put on by Peter Sterlacci at
Success Plan, Personal Success Plan, Annual Plan, Resolutions, Goals… nope, lets combine it all into The Ultimate Annual Personal Success Plan, now is the time! As many of my readers have seen I have been working on an e-book for the Ultimate Personal Success Plan. As I have been working on it there has been one thing that kept bugging me. – I hate e-books… Usually when someone gives away an e-book, I download it, I browse through it, and then it goes in a folder where e-books go to rest and ultimately sit unopened forever more.
Jim Valvano said, “Be a dreamer. If you don’t know how to dream, you’re dead.” No matter how you feel after the election, and no matter what comes out of the next few weeks; you must keep YOUR dream alive. Governments, kings, rulers, and bad relationships cannot kill your dream. They may dampen your spirits, crush your hopes, and cut into your nerves; but they cannot take away YOUR dream.
Back in 2011 I was working for a company as Chief Operations Officer. In 2009 I had sold my company to this organization, but after the first year or so, I knew that it wasn’t going to be the place to hang my hat for the rest of my career. So I began thinking about and preparing for a career change. I had sold my company because I had created a cloud computing model that had huge potential. I was passionate about cloud computing and technology and felt I was on the forefront of the industry (which I was).