Social Media: Vital Tool for Global Leaders

Social-Media-Leadership-LeaderIn my book Paradigm Flip, I explain that “Leadership has never been easy, but the technology available today can help.” Simply put, digital social media is the single greatest tool available to leaders, for maximizing influence.

Twenty-five years ago, if someone offered you a tool to effectively reach thousands of people, instantly, with text, audio and video, where recipients could provide you instant feedback, you’d be amazed. Yet this tool is available to you, for free, today. Common to most leaders are 4 timeless challenges that social media helps solve:

1. Trust

Leaders today face an inherited tax of lacking trust. In an online leadership Q&A session, several thought leaders identified trust as a challenge for leaders. Leaders must prove their trustworthiness.

How Social Media Supports Trust

The leader with integrity speaks a commitment and follows through. Any debates over commitment may be cleared up immediately, directly with stakeholders. Leaders can immediately explain their actions and receive feedback from the community. If the leader does not have sound reasoning for divergence from a plan, they have an integrity problem – not a communication problem.

2. Accountability

Effective leaders must also drive accountability throughout the organization. Prior to digital social media, it was easy for team leads to say one thing and do another. Promises could be lost in translation. There was plenty of opportunity to manipulate or reverse commitments.

How Social Media Supports Accountability

Now, the digitally printed word follows seconds behind the spoken. Furthermore, collaboration tools, with embedded social media capabilities, enable contributors to connect, share, commit and execute quicker than ever before.

3. Prioritization

Most leaders do not lack for ideas. Instead, the problem most leaders face is prioritizing which opportunity to commit limited resources to, first. Unfortunately, the squeaky wheel often gets the oil.

How Social Media Supports Prioritization

In public platforms, like Twitter and LinkedIn, leaders clearly see the top priority of constituents. Whether it’s ratings, +1s or likes on a complaint, demand for action is more easily quantified than ever before.

4. Alignment

Often, in a meeting, a leader receives nodding heads of agreement. Then, post-meeting discussion may divert, with comments like, “they didn’t really mean that…” or “that’s just the issue of the week…”. As a result, alignment can be quickly lost.

How Social Media Supports Alignment

Leave the meeting and send a post about how excited you are, to start. Then, the next day, do the same. Consistently provide updates over social channels and your community will quickly understand this is not just the issue of the week and you did really mean what you said.

Social media offers leaders the opportunity to join the communities of their stakeholders, share more easily, more frequently and receive more direct feedback than ever before. It baffles me that more people don’t recognize this incredible power and potential social media holds for leadership influence. If you want to serve your stakeholders to the best of your ability, open up your social media toolbox and start building solutions to these common leadership challenges.

Are there other leadership challenges that social media can help solve? Please share your thoughts in the comments section.

Leadership Around the World Using Positive Power and Influence

Leadership InfluenceMany definitions of leadership involve the word INFLUENCE. “Leadership is influence, nothing more, nothing less.” (John Maxwell) What does influence have to do with leadership, though?  A leader needs to do two things: build or maintain relationships, and get things done.

What is common to all cultures is the need for a leader whom people trust and admire. But in the global organizations that exist today, what makes someone trustworthy and admirable when you have five different cultures in the room as those attributes are viewed differently across cultures? Also, there are various personality types in addition to cultural differences. Lastly, don’t forget the various levels of dysfunction that exist in most corporate cultures! Therefore building or maintaining relationships can get complicated.

So how do you build relationships and get things done in this kind of environment? INFLUENCE.  There are many different ways to positively influence people. For example, you can use logic, you can be clear about what you need, you can draw out the other person using disclosure to make them comfortable, and you can speak to what you both have in common and paint a picture of where you are headed.  Positive influence is about being genuine and authentic which builds trust, hence relationships. That trust is built when the leader is consistent and therefore reliable.  These attributes come naturally when a leader uses positive influence.

Many top leaders want everything delivered in sound bites of data. The direct reports are instructed to have the problem defined and fixed, with the data to support the solution. If you can’t present it in ten minutes, then don’t bother. What many corporate structures do is isolate people as they get promoted so internal relationships become less and less important. Getting things done becomes critical, as the top layers are beholden, i.e. in a publicly traded company, to the Board and, in the US, to investors and Wall Street.

However, there is a period of time with each ascending role where internal relationships are critical in order to get things done. Understanding that each person is a unique personality requires you to be flexible in your use of appropriate influence styles, which is critical to your success in building solid relationships.

In order to get things done globally generally translates to a lot of conference calls with people that have never been in the same place physically and have cultural differences. There is, however, a similarity between unique personalities and cultural differences.  Leaders have to stop focusing entirely on their own agenda and understand what matters to their direct reports regardless of culture. Knowing about the culture you are interacting with obviously is a great first step. The next step is to create the time to connect. Listen to what the issues are that create barriers to progress. Make it safe for people to give you bad news. Back up your people when things go wrong. Be present.

Whenever I talk to groups about being present, the room becomes very still.  When I am present with another person from any culture, the gift of my attention in this age of a million distractions creates an immediate bond. When I am willing, as a leader, to be present with someone, I am authentic and become more trustworthy. I am then a leader whom people trust, admire, and want to follow. Isn’t that the definition of impactful leadership?  Building my constituency one relationship at a time and exceeding expected results.

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