How to Screw-up a Great Opportunity

Some of you may know that I also write technology related articles for Wired and other online periodicals. Well a couple months ago I was at a technology conference in Las Vegas. I was working on an article about how cloud computing is changing the strategic direction for backup vendors. While at the show, I met with several executives and asked them a specific question about the industry. I asked them to email me a short response. I told them when I needed to get it by, because I was planning on publishing the article that week.

I spoke to executives from at least 20 backup vendors. They all were excited to have their company featured in an article on Wired.com. I mean heck, who wouldn’t mind a little exposure and publicity on one of the most read technology magazines in the world? Of the the 20 companies, about 2 sent responses exactly how I asked, a few more responded with ridiculously long “quotes,” more like an article in itself, and a few more just tried to promote themselves in their content. The rest got lost with PR people or they never responded.

I was completely blown away because the backup industry is fierce with competitors. All they needed to do was email me a couple of sentences on this question, and I was going to quote them and link back to their site in this article. I even told them that I did not mind if they had a little self-promotion in the quote. Yet, most of them completely screwed-up the opportunity that would have taken only a few minutes.

This is not the only incident like this I have had. I have offered to write  and do other things for all kinds of people to help promote them, and have had similar experiences. I enjoy helping people, but if the person I am trying to help can’t follow through with me, then that is a huge problem. The next time someone wants to help you or promote your business, jump on it!

It’s easy to screw-up opportunities, just don’t let people help you.” Tweet This!

A Great Opportunity – Are You Going to Screw This Up?

So with that said, I want to offer to help you in a really big way. I want to promote you on Twitter, on Facebook, on Google+, on LinkedIn. I want to send my followers to your blog. I want to create backlinks on my site to your website and feature you in my Friends Around the World page, and other pages. I want to offer you books, cash, and a bunch of other cool things, including an IOU (I Owe You) from me.

Wondering how you can get all this? Easy – sign-up(free) to be an Uber-Master or Uber Apprentice for Uber-Magnificent Book Launch. The work I am asking you to do, pales in comparison to what I am giving away, and the value of what I am giving away is HUGE. This is a massive book launch where I will be releasing three books on creating a culture of execution in an organization.

I hope you will join me, there is limited space and the slots are filling-up!! Go here: Uber-Magnificent Book Launch, and signup (free), under the package that appeals to you.